Stock Picking – Part One: Picks and Shovels
So how does one go about picking a good company to invest in? Some people analyze all the numbers (revenue, sales, profits, earnings per share, P/E ratio and on and on). This is called Fundamental Analysis. Other people look only at the price of the stock thinking that anything worth considering is already reflected in the price. These people are using what is called Technical Analysis and are often looking for patterns in the price charts. Both methods have merits and to be perfectly honest I try to use a bit of both before I make any purchases.
I find that fundamental analysis can convince you that you’ve picked an excellent company but you may end up buying at the wrong time. Once you’ve decided upon a company put it on your watch list, which is just a list of companies that you are interested it and are considering for investment. At this point I would open up a chart and examine the price trends. This can help you discover if the timing is right for your purchase. Keep in mind this is really an art, not a science, you are dealing with expected probabilities not hard and fast rules.
I will post more on both Fundamental Analysis and Technical Analysis over the next couple of weeks, but I think that there is a more (pardon me) fundamental question here. Namely, how do you find a company to begin your analysis?
There are as many ways of doing this as there are investors. One of the best is to begin by looking around your home. What do you use all the time and can’t do without? Does your neighbour agree with you? What about your friends? Do they use the product too? Would you still buy it if you lost your job? OK, who makes it? Now you have a company to investigate.
Often this will produce a company that is huge and a proven winner. Like Proctor & Gamble (makers of every day consumer goods) or Apple Computer or even Wal-Mart. No doubt these are good companies to invest in, but they are already pricy. One way to find a smaller company that has a chance to really explode on the scene is to identify a supplier to these companies.
Just like in the Klondike it was the suppliers to the miners – those people and companies that supplied the picks and shovels – that were the biggest winners. Sure a lucky few struck it rich and drew thousands of people to try their luck, and every single one of them bought a shovel and a pick (and a back up in case one broke out in the bush).
Apple Computer and Wal-Mart are two companies that have already “struck gold”. Shares of Apple more than doubled in 2009. They’ve soared more than 1,000% over the past 10 years. Apple produces the iPod and has sold hundreds of millions since their introduction a few years ago. It is one of the greatest business stories – and greatest stock moves – in history. What do you think happened to the stock price of the company that supplied Apple with the little scroll-wheel feature on the iPod? The company is called Synaptics and its stock jumped from $2 to $40 for a nice little gain of 1,840%
Wal-Mart too has a great story of massive growth. A few years ago Wal-Mart announced that it would put a little tiny radio frequency tag on every single product in every single store. This would help out with managing their supply chain and increase their efficiency and therefore positively affect their bottom line. What do you think happened to the company that supplied those millions and millions of RF tags and readers? You guessed it; Intermec went on a $14 to $39 sky-rocket.
The trick of course is finding out who supplies the critical piece of hardware for the latest must have gadget. But you can do this with a little research at Yahoo Finance and Google, by reading news reports and keeping your ear to the ground.

